Social Media: Construction Management for the Masses
Looking to get the word out about your construction project? Receiving too many phone calls during your construction project? Consider using a construction project website.
A construction project website allows you the ability to provide vast quantities of project information to stakeholders with little effort. The project information that you can provide is only limited by your imagination.
This information may include the following:
- Copies of plans and specifications
- Detour routes
- Project web cameras
- Weekly construction pictures
- General project information
- Project updates
- Project schedules
- Construction contact information such as name, email, phone number, and email address
- Project frequently asked questions
Linking your project to Social Media sites such as Twitter and Facebook compounds the public outreach that is possible. Twitter may be used to provide Twitter followers with notification of significant construction delays and or project updates. Facebook may also be utilized as a notification tool to Facebook users, however, the power of Facebook is really the ability of getting the word to the masses. The use of “Likes” and the ability to “Share” information allows the reach of the project information to be magnified through other Facebook friends. Twitter and Facebook accounts are free, easy to set up, and may be set up specifically for a project.
So what is the cost of creating and maintaining the website? The cost of creation of the website is insignificant compared to the cost of updating the website, Facebook and Twitter. The cost is in the manhours necessary to updated the website weekly, add individuals to email lists, provide responses to comments, questions and concerns, update Facebook with weekly project updates and photos and provided project Tweets as necessary.
Two examples of construction project websites that HR Green worked with McHenry County Division of Transportation to create and are currently operational are www.charlesmillerroad.com and www.johnsburgroad.com.
Should you have any questions regarding creation of a website, please contact Todd Destree at email@example.com