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Social Media: Construction Management for the Masses

Kyle Leonard

Looking to get the word out about your construction project? Receiving too many phone calls during your construction project? Consider using a construction project website.

A construction project website allows you the ability to provide vast quantities of project information to stakeholders with little effort. The project information that you can provide is only limited by your imagination.

This information may include the following: 

  1. Copies of plans and specifications
  2. Detour routes
  3. Staging
  4. Project web cameras
  5. Weekly construction pictures
  6. General project information
  7. Project updates
  8. Project schedules
  9. Construction contact information such as name, email, phone number, and email address
  10. Project frequently asked questions
Social Media Construction Management

One example of a construction project website is the Charles Miller Road Improvement Project – a collaboration between HR Green and the McHenry County Division of Transportation.

The above information may be broken down and provided as separate webpages. The most important page within your website is the “Contact Us” section. This section allows interested individuals to provide their email address and to be notified of weekly project updates, website updates, and construction traffic delays. The “Contact Us” section can also include the ability for individuals to provide project comments, questions, and concerns. Comments, questions, and concerns provided in the “Contact Us” section are directed to a construction project representative who responds to the comments and questions as required. In many cases, the “Contact Us” page will also include agency and consultant contact information, including names, cell numbers, and email addresses. This directs the public to the individuals that can best address the comments, questions, and or concerns.

Linking your project to Social Media sites such as Twitter and Facebook compounds the public outreach that is possible. Twitter may be used to provide Twitter followers with notification of significant construction delays and or project updates. Facebook may also be utilized as a notification tool to Facebook users, however, the power of Facebook is really the ability of getting the word to the masses. The use of “Likes” and the ability to “Share” information allows the reach of the project information to be magnified through other Facebook friends. Twitter and Facebook accounts are free, easy to set up, and may be set up specifically for a project.

Linking your project to Social Media sites such as Twitter and Facebook compounds the public outreach that is possible.
So, how do you advertise the existence of a project website? Distribution of project pamphlets which include the project website address to the residents and businesses in and around the construction site, placement of the website address on temporary signs located with the construction zone, and the use of changeable message signs are all options for getting the website information out to the stakeholders.

So what is the cost of creating and maintaining the website? The cost of creation of the website is insignificant compared to the cost of updating the website, Facebook and Twitter. The cost is in the manhours necessary to updated the website weekly, add individuals to email lists, provide responses to comments, questions and concerns, update Facebook with weekly project updates and photos and provided project Tweets as necessary.

Two examples of construction project websites that HR Green worked with McHenry County Division of Transportation to create and are currently operational are www.charlesmillerroad.com and www.johnsburgroad.com.

Should you have any questions regarding creation of a website, please contact Todd Destree at tdestree@hrgreen.com

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